About us

WHY choose us


We pursue a more extreme aesthetic design, which brings you a new visual impact


High quality assurance keeps our company’s aim, because we pursue excellence!


To throw away the invariable normality, innovation has always been our work.


Customers are god’s purpose and we always hold on to it

About the company

Yiwu xu elder brother sports products co., LTD., founded in 2003, the production department and sales department is located in China commodity city – yiwu, is a the most professional production scale and promote sports gear, boxing supplies, such as one of the sports goods enterprises, now our company brands such as VALEO, AKADY, BDDY, physical beauty.

Xu elder brother sports in order to “quality first, professional work, good faith” for the enterprise mission.”To meet customer demand is the company’s eternal pursuit ” for the purpose of the enterprise, in order to “brand lasting competitiveness, make industry leader” for the enterprise goals.
Xu elder brother sports, look forward to working with you hand in hand to development, create a better future!

The enterprise culture


Experience the perfect workout and feel good


Enterprising: exploring more than just music

Collaboration: work together to cast your dream

Sharing: knowledge, wealth, values

Innovation: leading change, inspiring the future


Become a leading brand in China’s sports fitness industry


People-oriented, mutual respect and mutual assistance

Continuous optimization based on data

To communicate as a bridge and strengthen cooperation

Results-oriented, focused on the process